Estonian National Museum visited by over 200,000 people


 The entrance hall of the new ERM building, featuring the bust of famous folklorist Jakob Hurt (1839-1907). Source: (Aili Vahtla/ERR)

Since its opening at the end of September last year, the Estonian National Museum (ERM) has been visited by over 200,000 people, generating over €1 million in ticket revenue.

Of the over 200,000 visitors, approximately 125,000 were individual visitors while another 75,000 visited in groups. An additional 22,000 people have attended concerts, performances or conferences held at the museum without buying museum tickets. Museum visitor figures, however, included conference guests for whom museum tickets were bought.

ERM director Tõnis Lukas commented that during the first few months of the museum's operation in particular, guests of conferences held there were also purchased a museum ticket, as the museum was still new and people had not yet visited it.

As of mid-May, ERM has sold a total of €1.06 million in tickets, of which over half, or €576,440 worth, were sold as full-priced tickets, a quarter, or €320, 365 worth, were sold as discount tickets and just over one-tenth, or €166,301 worth, were sold as family tickets, which include up to two adults with their children up to 18 years of age.

Discount tickets are available for purchase by groups, event-goers, students and seniors. The museum has also been visited by individuals with the right to free admission.

15 percent of ERM visitors have been foreign tourists, however according to Lukas, this number is growing. In May, for example, the number of Finnish and Latvian groups to visit the museum has been on the rise.

Detailed plan for surrounding area causing concern

Lukas is concerned by Tartu Municipality's plan to make changes to a detailed plan that would see the construction of strictly residential apartment buildings in the vicinity of the museum. Previous version of the plan included social and commercial elements as well.

"ERM was constructed for centuries [of use]," he pointed out. "It would be deeply regrettable if only a dormitory were designed around it."

Until now, the museum had hoped that a hotel would be built in the area, which would help support their intentions to cater to foreign tourists as well.

According to Lukas, the construction of a residential area would mean a 100-percent turnaround on ERM's plans for the future, as they would no longer be able to make use of its outdoor spaces as or to the extent originally planned. While there were plans to make use of the museum's outdoor areas to hold outdoor concerts, for example, the establishment of a residential area adjacent to it would impose clear restrictions on such activity.

Director wants to continue

Lukas' term as director of the museum will be drawing to a close at the beginning of 2018. He admitted that there has been so much work to do that he hasn't been able to give much thought to the looming deadline. When the competition for a new museum director is announced, however, he wants to apply for a second term.

"I have thought of this as continuous work," Lukas told ERR. "Not one stage is currently ending or beginning; this is a continuous process. Knowing myself, when the competition is announced at some point, then it is likely that I will apply."

err.ee
EstonianNationalMuseum museums
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
No rates yet
I recommend
No recommendations yet

Comments

Post your comment to communicate and discuss this article.

Politics
Chairman of the Estonian Chamber of Commerce and Industry and one of the owners of construction group Nordecon, Toomas Luman, finds that a prime ministerial candidate should first and foremost be able to answer the question of what will become of the demographic crisis in Estonia. The businessman sees controlled introduction of foreign labor as the solution. A digital construction cluster was created in Estonia a few years back to bring innovation to the s...
Society
Last year saw 27,125 registered offenses, up 0.5 percent from the year before. Violent crime was up by 12 percent to 8,249 offenses. PHOTO: Dominic Lipinski / PA Wire / Press Association Images / Scanpix Growth was biggest for domestic violence – the police launched criminal proceedings in 3,607 cases that constitutes an increase of more than one-third – annual growth of 37 percent from 2,632 cases in 2017. At the same time, reports of domestic violence we...
Society
TALLINN - Ahead of the withdrawal of the United Kingdom from the European Union, tens of thousands of British citizens have chosen the citizenship of some other country, but only one Brit has recently chosen an Estonian citizenship. Spokespeople for the Ministry of the Interior told BNS that only one British citizen submitted an application for Estonian citizenship last year and the applicant was also granted the citizenship. Before that, no Brits had soug...
Society
TALLINN - Experts from Finland, Denmark, Norway and the Netherlands highlighted the importance of decentralization and granting local governments greater decision-making powers at a conference titled "Strong local government -- strong state?" in Tallinn on Wednesday.  All Nordic countries have chosen a model granting local governments significant decision-making powers, thus the central government does not prescribe how local governments are to fulfill the...
Society
The language learning application Drops by game developer Planb Labs, established in Estonia by Hungarian founders, was named Google Play's best app of 2018. With the number of downloads surpassing 10 million, Drops was named Google's app of the year as the revenue of Planb Labs, a company registered in Estonia, increased fivefold, CNBC said. The developer's revenue grew from €335,000 in 2017 to €1.7 million in 2018. The company's shareholders include Hung...
Society
TALLINN - The Estonian Health Board has banned the distribution of chlorine dioxide, also marketed as the Miracle Mineral Supplement (MMS), the A-component of an unused product, meaning the sodium chlorite solution, must be taken to a hazardous waste collection facility. Ester Opik, head of the Health Board's North regional department, said that the banning of the distribution of the product was caused by the fact that MMS, distributed as a cosmetics produ...
Society
Nature cannot abide a vacancy, as the saying goes. If just one year ago, Estonia was battling the sale of MMS and the practice of giving it to children, a new “miracle cure” called Advanced TRS has appeared on the market now. Even though the make-up of the substance is different, the promise to cure autism and cleanse the body of heavy metals, which kind of extreme detox is accompanied by severe side-effects, sounds all too familiar. TRS is recommended to...
Society
Allied NATO battalions will soon mark two years serving in the Baltics. They have worked better than expected but would need prepositioned heavy weaponry and a functional contingency plan in case of a crisis, a report by the International Center for Defense and Security (ICDS) finds. “We do not know how Russia would have acted had we not welcomed allies in Estonia, Latvia, Lithuania and Poland in 2017. I’m afraid they would have tested our resolve,” one of...
Society
The time of filing income tax returns is nearly upon us. The new income tax system, in effect since last year, will obligate many women who went on maternity leave toward the end of the year to make additional income tax payments, while those who give birth in the middle or at the beginning of the year have no such obligation. What this means is that some women will owe the state simply for giving birth “at the wrong time”. Laura Roop, who went on maternit...