Estonian National Museum visited by over 200,000 people

 The entrance hall of the new ERM building, featuring the bust of famous folklorist Jakob Hurt (1839-1907). Source: (Aili Vahtla/ERR)

Since its opening at the end of September last year, the Estonian National Museum (ERM) has been visited by over 200,000 people, generating over €1 million in ticket revenue.

Of the over 200,000 visitors, approximately 125,000 were individual visitors while another 75,000 visited in groups. An additional 22,000 people have attended concerts, performances or conferences held at the museum without buying museum tickets. Museum visitor figures, however, included conference guests for whom museum tickets were bought.

ERM director Tõnis Lukas commented that during the first few months of the museum's operation in particular, guests of conferences held there were also purchased a museum ticket, as the museum was still new and people had not yet visited it.

As of mid-May, ERM has sold a total of €1.06 million in tickets, of which over half, or €576,440 worth, were sold as full-priced tickets, a quarter, or €320, 365 worth, were sold as discount tickets and just over one-tenth, or €166,301 worth, were sold as family tickets, which include up to two adults with their children up to 18 years of age.

Discount tickets are available for purchase by groups, event-goers, students and seniors. The museum has also been visited by individuals with the right to free admission.

15 percent of ERM visitors have been foreign tourists, however according to Lukas, this number is growing. In May, for example, the number of Finnish and Latvian groups to visit the museum has been on the rise.

Detailed plan for surrounding area causing concern

Lukas is concerned by Tartu Municipality's plan to make changes to a detailed plan that would see the construction of strictly residential apartment buildings in the vicinity of the museum. Previous version of the plan included social and commercial elements as well.

"ERM was constructed for centuries [of use]," he pointed out. "It would be deeply regrettable if only a dormitory were designed around it."

Until now, the museum had hoped that a hotel would be built in the area, which would help support their intentions to cater to foreign tourists as well.

According to Lukas, the construction of a residential area would mean a 100-percent turnaround on ERM's plans for the future, as they would no longer be able to make use of its outdoor spaces as or to the extent originally planned. While there were plans to make use of the museum's outdoor areas to hold outdoor concerts, for example, the establishment of a residential area adjacent to it would impose clear restrictions on such activity.

Director wants to continue

Lukas' term as director of the museum will be drawing to a close at the beginning of 2018. He admitted that there has been so much work to do that he hasn't been able to give much thought to the looming deadline. When the competition for a new museum director is announced, however, he wants to apply for a second term.

"I have thought of this as continuous work," Lukas told ERR. "Not one stage is currently ending or beginning; this is a continuous process. Knowing myself, when the competition is announced at some point, then it is likely that I will apply."
EstonianNationalMuseum museums
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
2 views in december
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

At the Riigikogu sitting beginning at 10:00 EET on Tuesday, Prime Minister Jüri Ratas (Centre) will provide an overview of the activities of the Estonian government in the implementation of EU policies. Chairman of the European Union Affairs Committee of the Riigikogu Toomas Vitsut (Centre) will also deliver a report, and representatives of the Riigikogu's parliamentary groups will present their positions, according to a Riigikogu press release. In his rep...
Chairman of the opposition Conservative People's Party of Estonia (EKRE) Mart Helme has called on Helir-Valdor Seeder, chairman of junior coalition member Pro Patria to tie the latter's support for the state budget bill to a decision by the government not to support joining the UN Global Compact on Migration. "Pro Patria still has the chance to demand from its coalition partners [the Center Party and the Social Democratic Party (SDE)] that its stances be t...
Political news portal Politico published its list of the most influential people in Europe next year last week, with fifth place going to Estonia’s cybersecurity ambassador Heli Tiirmaa-Klaar. Tiirmaa-Klaar takes her place in between well-known Europeans, after Secretary General of the European Commission Martin Selmayr and in front of Ukrainian presidential hopeful Yulia Tymoshenko. Politico believes Italy’s populist interior minister Matteo Salvini will...
Representatives of the transport ministries of the Baltic states, Finland and Poland who met in Tallinn on Monday were of differing opinions regarding whether to remain in summer or winter time once the practice of changing the clocks twice per year comes to an end. A recent survey indicates that more than half of Estonians would prefer permanent summer time. Estonia, Latvia, Lithuania, Finland and Poland jointly acknowledged that the agreement to end the...
Ida-Viru Central Hospital is having trouble with patients not showing up to scheduled specialist appointments. To combat this issue, beginning next year, the hospital will start charging visit fees for no-show appointments as well. Last year, patients at Ida-Viru Central Hospital failed to show up for scheduled appointments a total of nearly 9,500 times, accounting for some 5% of all hospital visits, reported ETV news broadcast Aktuaalne kaamera. "Patients...
Tallinn city government finds that it is not reasonable to relocate the Tallinn Bus Station to the Ülemiste district near Tallinn Airport and that it should be left in its current location on Lastekodu Street. In connection with the preparation of an architectural idea competition and the drawing up of a detailed plan for the Ülemiste terminal in the framework of the Rail Baltic railway project, the city is drawing the attention of the Ministry of Economic...
A criminal investigation has been launched into the Medita Clinic, one of the largest private sector bidders in public procurement tenders in the health sector in Estonia. The Northern District Prosecutor's Office initiated the investigation in accordance with the Penal Code section concerning the transmission of false information, according to ETV investigative show Pealtnägija. The Medita Clinic was the largest private provider of specialist medical care...
The Tax and Customs Board (MTA) has signed an agreement with Online accommodation and hospitality marketplace Airbnb which enables hosts to automatically report earnings. The MTA and Airbnb held a joint press conference on Wednesday, announcing the agreement's signing as well as the new system and its rationale. The main premise, according to MTA deputy director Rivo Reitmann, is to keep things simple, meaning that Airbnb hosts who declare their income in...
Luminor notified its clients that as of 1 January, the bank will be closing the accounts of Estonian e-residents that fail to fulfil due diligence. Hannes Oja, head of Anti-Money Laundering at Luminor Estonia, said that based on the Money Laundering and Terrorist Financing Prevention Act, banks are required to update the data of all of their customers, writes daily Eesti Päevaleht (EPL). As a result, all existing clients have to do so themselves on a regul...