World Cleanup Day participant totals increase to 17 million

One month following the first ever World Cleanup Day (WCD), the official number of participants in the world's largest coordinated civic clean-up event has increased to 17 million participants.

On 15 September, 158 countries and territories joined the so-called "green wave," a series of cleanups that began in Fiji and swept across the planet to finish in the American Samoa, WCD said in a press release - writes

Six tropical cyclones affected more than 15 countries in different parts of the world, and several countries and many regions had to reschedule their cleanups to ensure the safety of their participants. In the month to follow, however, most have since been carried out.

WCD was propelled by the civic movement Let's Do It!, whose roots are Estonian and which has been initiating cleanup actions across 169 countries over the past decade. Over 36 million volunteers have taken part.

"Every region and country has its unique challenges regarding waste, but the underlying root causes are the same," said Heidi Solba, head of the WCD network team. "Working on them together and sharing best local practices increases our chances to create a lasting change. Through World Cleanup Day and the Let's Do It! movement, we have brought forward a new generation of leaders who are eager to ignite a shift in their communities, countries and regions."

Solba admitted that a cleanup is not in itself a solution, but stressed that it is a powerful tool for education and awareness. "To create lasting change, we need to think about the next steps," she added.

Next steps: 'Keep It Clean'

Led by Enzo Favoino, a group of renowned researchers and experts has been working under the wing of the movement to draw up a clear set of suggestions, titled the Keep It Clean Plan, which was released on 16 September. The plan embeds the principles of the "zero waste" strategy and concludes with recommended actions for businesses, governments, citizens and NGOs to implement specific steps to deal with the global mismanaged waste crisis. 

The Let's Do It! movement is looking to work in cooperation with country and community leaders, as well as other partners, to develop further country-based roadmaps toward better waste management systems and policies, thus engaging public and private sectors as well as local communities.

Further collaborative steps based on the Keep It Clean Plan will be decided together with Let's Do It! country leaders at the 8th annual Clean World Conference to be held in Tallinn on 24-27 January, 2019.

On 9 October, UNESCO awarded WCD and its Keep It Clean Plan with the UNESCO-Japan Prize on Education for Sustainable Development.

The Let's Do It! World movement can trace its roots back to Estonia in 2008, when approximately 50,000 volunteers participated in a one-day coordinated, country-wide cleanup. Technology created by former Skype chief architecht and Starship Technologies co-founder Ahti Heinla allowed the organising team to map more than 10,000 waste points prior to the cleanup and coordinate the work of 50,000 volunteers. In five hours, they collected more than 10,000 tonnes of mismanaged waste from the environment and public areas.

Read more news of Tallinn on our site.
World Cleanup Day
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
2 views in november
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

More than half of all Estonian residents support as liberal an alcohol policy as possible or one with few restrictions (54% in all), while another third favour more stringent restrictions, according to the alcohol yearbook, titled "Market, consumption and damages of alcohol in Estonia," introduced at a National Institute for Health Development (NIHD) conference on Tuesday. According to a poll conducted by the Estonian Institute of Economic Research (EKI),...
Trying to keep on top of the movements of the political parties in Estonia can be a bit like herding the proverbial cats at times, particularly now we're in election season. From an "anglophone"* perspective, there are plenty of parties — around nine in all, three in government, three in opposition and three more potentially winning a few seats in March. This compares with three and a half parties in Britain (UKIP is the "half"), outside of Northern Irelan...
The opposition Conservative People's Party of Estonia has in large part decided its top candidates for the March 2019 Riigikogu elections, to be officially confirmed by the party board on Friday. EKRE's top candidate for Harju and Rapla Counties, Estonia's largest electoral district, will be MP Henn Põlluaas. Party chairman Mart Helme, meanwhile, will run in the number one spot in Pärnu County. Monika Helme will top the party's election list in Lääne, Saar...
Hot on the heels of the Social Democratic (SDE) and Reform parties announcing their primary candidates in each of the 12 electoral districts at the March 2019 general election, ruling coaltion majority party Centre has done the same. Centre, from whose ranks Prime Minister Jüri Ratas comes, will run the latter in Harju and Rapla counties, with three current ministers, one MEP and the deputy head of the Riigikogu joining him as front-runners in other distri...
Prosecutor General Lavly Perling will present an overview of requests for legal help, originating from the Russian Federation, to the Riigikogu on Tuesday. Letters from Russian authorities in 2012 and 2014 reportedly made clear reference to money laundering activity and requested witness input. According to business daily Äripäev, Ms Perling confirmed the letters contained direct reference to money laundering but were confidential and their contents not or...
Coalition partner the Social Democratic party (SDE) has announced its top riders for the March 2019 elections in Estonia's 12 electoral districts, though its full list will be confirmed in December, the party says. There are no real surprises on a well-stocked list which includes the recently-attracted Indrek Tarad, currently still an independent MEP. Mr Tarand, whilst standing for SDE, has not as yet become a party member. Since the system in Estonia is a...
According to Statistics Estonia, the change of the consumer price index in October 2018 was 0.5% compared to September and 4.4% compared to October of the previous year. Goods were 3.7% and services 5.7% more expensive compared to October 2017, while regulated prices of goods and services increased by 9.1%, and non-regulated prices by 3.1%. Compared to October 2017, the consumer price index was affected the most by transport, which contributed nearly a thi...
The Ministry of Culture has rejected the request of English-language web magazine Estonian World (EW) for support from the state to to the tune of €5,000 for the remainder of 2018. The ministry has, however, promised to seek opportunities for supporting the portal in 2019. "Unfortunately, the support to this extent of English-language Estonian media outlets is not provided for in the agenda and budget of the government-approved Compatriots Programme for th...
Last Wednesday, Theatre NO99 abruptly announced that it would be closing its doors, with its final performances scheduled for November and December. The theatre will be vacating a large building at the Central Tallinn address of Sakala 3, interest in which has been expressed by Sakala Skene, a new open centre for the performing arts and theatre education. Sakala Skene is a new brand uniting Polygon Theatre and Polygon Threatre School, Old Baskin's Theatre,...