Helme spends expenses benefits on Facebook

Conservative People’s Party (EKRE) Riigikogu group chair Martin Helme has paid to boost his social media presence and used Riigikogu expenses benefits to pay for highlighting posts, a recent Riigikogu Chancellery document reveals. Postimees wrote earlier in the week about EKRE’s social media success and how their messages seem to reach more voters.

Facebook’s company pages can be highlighted to reach more people. But the practice costs money.

Bought posts

Martin Helme opened such a page under his name in November of 2017 that had 4,349 followers by yesterday noon. An EKRE post concerning the party’s national anthem bill from mid-March has been liked, shared and commented on far more than average on Helme’s page. In late March, the party launched two major campaigns on Facebook and Instagram.

Documents Helme presented to the Riigikogu Chancellery reveal that he has had Facebook invoices for highlighting posts compensated. Helme has asked to use his expenses benefit to pay for a Facebook invoice in connection with performance of duties: the campaign “anthem” reached 6,034 people for €15.67, “health insurance fund” merited the attention of 36,948 people for €64.51 and “supreme court decision” reached 138,319 pairs of eyes for €214.7.

Helme benefits Facebook
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